Our Partners and Supporters

Without the support and help of a number of businesses and organisations, it would not be possible to run this event.


Barford Van Hire & Sales

Where would we be without the generous and continuing support of Barford Van Hire?

Barford’s support allow us to move all the equipment, signs, food and people around the courses without any drama as well as the all important ‘Broom Wagon’ – a versatile vehicle capable of carrying broken bikes and their riders back to HQ if needed. We hope it doesn’t see much use – but it’s there if you need it!

Evans Cycles – Mechanical Support


Offering mechanical support at our events has always been a really important part of what we do. However well we look after our bikes, as they do require attention to make sure they are running as they should. Sometimes things happen like you have a puncture on the way to the HQ or have a mechanical issue that develops during the event. No one likes a clunky bike (and yes some can ignore those rattles better than others…) so to have a team there ready to help you get the best out of your day is very important to us.

World Horse Welfare – Event HQ


Securing World Horse Welfare as our event HQ was a massive bonus. It’s in an ideal location with easy access from the A11 and there is plenty of space for parking.

World Horse Welfare are not charging us to use their land and are happy to take the turnover from the café as their financial benefit from the event. Please make sure you support them by using the café for pre and post ride refreshments!

The World Horse Welfare is a registered charity: England and Wales no. 206658, Scotland no. SC038384

OTE Sports


OTE is a relatively new player in some big established names but it was one we took notice of from their very early days.  As cyclists ourselves we have tried many different products and listened to comments from fellow cyclists and understand that choice is a good thing. In reading that the products from OTE were PH neutral it made a lot of sense to us that the products should settle on the stomach better than most.