As Boudicca was the Queen of the Iceni tribe, what could be better than the Boudicca Sportive partnering with a company called Iceni?
Especially when that company supply natural mineral water, extracted and bottled just 50 miles down the road – avoiding the high ‘food miles’ associated with a lot of other bottled waters.
There will be a bottle of cool, clean, crisp and refreshing Iceni water for each rider ready for collection with your other goodies at the end of the ride.
Did you know … Some other mineral waters drawn from ancient sources will take many years to be replenished, whereas Iceni is a young water drawn from a continuously replenished aquifier in the heart of our country – so it doesn’t need to travel too far to reach you.
Simple science – and environmentally aware too!